Our strategic aims and priorities
1. Strengthen upstream support
Work proactively to identify and respond to emerging needs / issues — providing support before a crisis is reached. Through prevention-focused, relationship led interventions, we’ll help young people build resilience, confidence, and a sense of agency earlier in their journey. This is about addressing root causes and strengthening foundations.
2. Deepen local connection and belonging
Design and deliver place-based projects that build inclusion, connection, and belonging. By working in partnership with local organisations, schools, and communities, we’ll create trusted spaces where young people feel rooted, valued, and have the confidence to give back and inspire.
3. Champion youth voice, lived experience and participation
Actively involve young people in shaping our work — from service design to community leadership. We’ll invest in meaningful participation pathways that ensure their experiences and insights inform everything we do, amplifying their voice in decision-making spaces.
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4. Invest in our team and organisational wellbeing
Create a supportive culture and strong structure that helps our staff and volunteers grow, thrive, and stay well. As Richard Branson puts it, “Train people well enough so they can leave. Treat them well enough so they don’t want to.” We’ll nurture a team that is equipped, valued, and proud to be part of TAB.
5. Secure and sustain long-term impact
Strengthen our governance, data, learning, and financial health to ensure we’re fit for the future. This includes building diverse funding streams, delivering balanced budgets, and strengthen our evidence base — all with the aim of sustaining high-quality impact for the long term.
How we'll get there
​For each of our strategic aims, we’ve developed a set of clear KPIs (Key Performance Indicators) and measurable outputs that outline how we will turn ambition into action. These indicators will help us track progress, stay accountable, and ensure we are delivering meaningful, tangible outcomes for the young people and communities we serve.